The #1 Commercial from Superbowl 50

Yes, that's right. It's the Doritos Ultrasound commercial.

Unexpected and hysterical.


If you've ever read the book "Made to Stick" you'll notice that this commercial does everything right. In this book about making your message stick, the Heath brothers use an acronym of the word SUCCESS which is whether a message is "sticky" enough for an audience to remember forever. Obviously this Doritos commercial has a sticky message... eat Doritos, they're so good even a baby in Utero can't resist them.

Simple    -  people love Doritos

Unexpected - people In Utero love Doritos?!

Concrete - baby arches back in the womb and launches himself/herself into the world to retrieve mom's Doritos

Credible - superbowl primetime tv... makes us laugh... we want to buy Doritos too.

Emotional - we squirm from the unexpected events imagining mom and dad in shock

Stories - clueless dad eating Doritos at an Ultrasound illuminates husband/wife dynamics many can relate to.
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Successful Message - Doritos are good. Buy them and eat them quickly.


On a side note, Naral found a way to politicize this commercial by lamenting this ad as a cover up--a secret attempt by Doritos to proselytize a pro-life message. If you want to read an amusing and enlightening response to the criticism from Naral, you can do that here. Pure laughter is healthy... we need more of it because it fills us with love. To those looking for every reason to be offended, please visit another blog. For everyone else, may your day be filled with laughter, love and yes... life.